Cohort360
Cohort360 is a proprietary audience planning and activation engine built for modern programmatic teams. It transforms campaign objectives into structured, deployable audience frameworks — eliminating guesswork, reducing friction, and embedding strategy directly into execution.
Whether you activate internally or partner with us for managed service, Cohort360 ensures your audience architecture is intentional, defensible, and built to perform.
Cohort360 is not a segment selector. It is a campaign strategy engine.
It transforms structured inputs — brand objectives, audience intent, funnel stage, market priorities — into a cohesive, campaign-specific audience framework. That framework integrates CodeVoyant geographic intelligence, granular contextual signals, publisher first-party audiences, and third-party data when strategically appropriate.
The result is a bespoke audience architecture designed to align precisely with the needs of the campaign.
More Than Targeting
Most audience planning relies on stacking segments inside the DSP and narrowing them further during activation. That approach often fragments scale and introduces unnecessary friction.
Cohort360 compiles its integrated audience logic into fully structured, activation-ready deal environments. The strategy is embedded within the supply framework itself, minimizing the need for additional DSP filters and preserving opportunity before bidding begins.
Structured Beyond Off-The-Shelf Segments
Every Cohort360 build is created with activation in mind, typically through premium sourced PMP environments. For agencies and in-house traders, that means structured, activation-ready audience deals that can be deployed with minimal lift.
For brands or planning teams without internal trading infrastructure, Cohort360 serves as the strategic blueprint for managed service execution. The same audience architecture is applied on your behalf — activated, monitored, and optimized as part of a full campaign plan.
In both cases, the foundation remains the same: strategy embedded before activation begins.
